Sustainable construction requires both foresight and the understanding that the considerably higher cost of green materials and carbon neutral processes will yield savings for years to come. The same can be said for education. Investing in the future of one bright young individual benefits not only the student; the positive ripple effect may be felt for generations.
Berea is distinct because of a combination of factors: every student receives a tuition scholarship, every student works, and 97-99% of students have financial need. Each student receives the equivalent of a full-tuition scholarship worth $22,100, or $88,400 for four years. When Berea set out the build the greenest, most sustainable university residence hall in the world, they did so with an enlightened vision for the future. It was a bold undertaking for the 1600-student private liberal arts college in rural Kentucky, and they wanted the world to know about it.
Before breaking ground on the aptly named Deep Green Residence Hall, the office of Berea College Operations and Sustainability installed an OxBlue construction camera. The OxBlue camera captured 24/7 time-lapse photos of the construction site and delivered a live feed that covered every aspect of the design, construction, and sustainability efforts of the project.
Being an entirely self-funded, non-profit organization, everything the college builds is funded by donors. As such, Berea leadership understood the importance of keeping donors, students, faculty and the community involved in large capital projects. Real-time construction camera feeds and time-lapse footage brought the excitement of the project to anyone with an internet connection, regardless of whether they’ve set foot on the construction site.
“From a fundraising standpoint, we love to share student stories that show donors the impact of their dollars. The same holds true for construction projects,” said Chris Maguire, associate vice president, Integrated Marketing & Communications for Berea. “In support of our direct mail campaigns, we set up special landing pages that allow donors and friends to see, up-close, stories of students and link to time-lapse videos showing a building going up. People get really excited about it. The video link drives home the bricks-and-mortar needs of the college campus and shows what donor and community support means to us.”
Before Deep Green, Berea was already a nationally recognized leader in sustainability and green design practices.
“Sustainability is one of our great commitments. It is deeply rooted in our history and culture,” said Richard Dodd, LEED AP, capital projects manager, Berea College Operations and Sustainability. “Being who we are and what we do – serving primarily underprivileged students from the Appalachian region – the concepts of sustainability and ‘reuse, recycle and reduce’ really resonate with everybody who comes here.”
As a bonus for Dodd and his team, the OxBlue camera enhanced project management by allowing subcontractors to monitor progress in real-time.
“This eliminates the general contractor having to call up and say ‘we’re a week away from your start date.’ Subcontractors are able to self-manage their start dates. That is worth the money to help the GCs out,” Dodd explained.
Deep Green provides housing for 123 residents, and includes three floors and two wings across 42,000 square feet of space for living, study and common areas.
The Deep Green Residence Hall is LEED Platinum certified and Petal certified under the Living Building Challenge, which is a green building certification program that defines the most advanced measure of sustainability in the built environment possible today. Deep Green was designed to meet the stringent standards the Challenge sets for site health, equity, and beauty as well as the strict requirements for materials, processes and sourcing: