Case Study
COMPANY SNAPSHOT:
Speculative industrial construction company that acts as owner, developer and contractor
FOUNDED:
1978
LOCATION:
Albuquerque, New Mexico
Benefits
Review jobsite progress remotely from anywhere
Verify work to combat false claims
Subsidize security efforts with perimeter cameras
Keep future tenants informed on progress
Update investors on milestones with ease
Wow future tenants with stunning time-lapses
The Challenge
Monitoring, Managing and Marketing a Speculative Warehouse
Brunacini Co. has a reputation for understanding market needs and delivering outstanding, personalized service. So when it was time to develop some long-standing open real estate the company owned, they knew it wouldn’t be long before their 62k sq ft speculative warehouse and office space would fill up. The company wanted to generate excitement about the new location as well as increase transparency with prospective tenants. The visibility, the company decided, would help them more-efficiently monitor progress as well. With the site just shy of an hour away from headquarters yet farther than other projects in the works, adding a camera was an easy decision that just made sense.
The Solution
Solar Live-Stream Cameras and Enhanced Security Measures
Using OxBlue’s Sapphire pan-tilt-zoom camera and solar trailer, Brunacini Co. was able to remotely monitor the jobsite, share real-time status updates during meetings and support security at the perimeter. The project manager, George Brunacini, said they were “using OxBlue in any way you can.” While sharing and remote site access was the primary reason the company purchased cameras, it quickly became an easier way to understand what was happening on the jobsite — during and after-hours. Placed conspicuously at the entrance, the camera made it easy to zoom in on active work and use motion detection to check on suspicious activity. Alongside the on-site guard, the camera helped deter vandals – the added security measures made this project one of the first without any trespassing, theft or vandalism.
The Implementation
Unlocking the Power of Visibility
Sharing access to the cameras was a way Brunacini Co. could act on their core tenet of integrity. Through OxBlue’s web app, the company could add an unlimited number of users, making it easy for stakeholders of all roles to find key information. For the company’s broker, marketing team, future tenants and more — visibility was a click away. George stated that the “cameras solved different problems for each part of the business.” The access was key, but the time-lapses, historical photos and weather history made the tool more powerful.
Using the data captured by an OxBlue camera, George is able to reflect on jobsite milestones, team performance history and weather impact. Capturing the past helped him better forecast work for more accurate schedules and find process efficiencies. It was a source of truth for the company, so when a sidewalk was damaged by a third party, the photos quickly absolved Brunacini Co. of liability.
