3 Ways You Can Use Visual Data to Market Your Project
Construction project marketing promotions typically show models and mockups of the project posted online. There’s more to a build than the finished product, though. Sharing project updates through photos and videos are a great way to increase engagement while also keeping stakeholders informed.
Showing the full story of a successful build means highlighting not only progress, but the data used to outperform the competition. Construction cameras can help by documenting the details so professionals can visually share results in a variety of ways.
ADVERTISE WITH READY-MADE VIDEO
Video performs well on social media and can get your project the attention it deserves. According to SocialMediaToday, video posts typically see 10x more engagement on Twitter and 20x more engagement on LinkedIn.
Time-lapse video features are powerful marketing tools that share months worth of activity in a brief beautifully edited cinematic format. This short content can engage prospects with professionally-produced video that increases awareness of your builds.
Marketing with time-lapse tools is easy with the right vendor. OxBlue’s tools let you:
- Generate time-lapses on demand
- Schedule updates to share with stakeholders and investors
- Post on social media
- Create a beautiful project gallery with all your videos
Our team provides each client with a premium, professionally edited timelapse that can help give your next bids an edge over the competition. No matter your needs or budget, we provide a stunning video that showcases your project.
SHOWCASE LIVE PROGRESS
Live streams are a powerful tool when it comes to marketing. By embedding the stream onto your website or sharing the link on social media, you can showcase your work and keep stakeholders, future tenants or even the public up-to-date on your progress.
Streaming can give even more of an edge when it comes to marketing. According to Hubspot, 1.1 billion hours of live video were watched in 2019 while 82% of people preferred live video rather than regular social posts. The marketing platform also describes live streaming as a way to build trust and show authenticity. By showing your job site live rather than an edited video, it shows you’re confident your project is running smoothly. Easily get started with streaming using OxStream, a live video feed that gives an insider’s look into your project.
HIGHLIGHT TEAM PERFORMANCE
Another marketing tool is something you may not have thought of — your construction team. Their performance is the backbone of a project and what you’re selling every time you submit a bid. With construction cameras, you get real-time visuals and straightforward project data that details what’s happening on site. OxBlue’s advanced cameras include Activity Tracking, so you can show prospects the true ROI of hiring your strong team.
By combining an AI-driven interface and construction cameras, you can get clean construction data that highlights team activity, progress and your reputation of delivering on time and on budget.
Ready to learn all of the ways visual data can lead to success?